The Guided Art Tours by HKI Art Guide were selected among Visit Finland’s 20 Top Culture Tourism Products of 2017. The winners were announced on 19 January, during Matka Travel Fair at Messukeskus in Helsinki.
Visit Finland’s cultural office Culture Finland selected 20 winners from a total of 104 applicants to the Top Culture Tourism Products contest organized in December 2016. According to Culture Finland representatives, the decision-making process was challenging due to the high standard and high quality content of the applications. The evaluation was based on the Culture Finland product criteria, recommendations, as well as the jury’s expertise in cultural tourism.
The selected Top Culture Tourism Products also have the status of Authentic Culture Experience from Visit Finland, and they will be highlighted in Visit Finland’s marketing and sales activities in 2017. As enhanced international tourism exposure, the products will be pinned at the top of Culture Finland’s section on Visit Finland’s MyStay webpage.
”The travel industry needs attractive content for a competitive edge. With actions to develop cultural traveling and product competition in particular, we want to activate operators in the creative fields to productize culture for traveling purposes”, says Visit Finland’s Culture Finland project manager Susanna Markkola from FinPro.
Guided Art Tours by HKI Art Guide are selected among other artistic and cultural traveling experiences such as: Serlachius Museums – Tour to the Art Town Mänttä, Stop Over Savonlinna Opera Festival, In the Footsteps of Best-known Finnish Architects – Alvar Aalto and Eliel Saarinen 2017, Sibelius Finland Experience, and The Tom of Finland Experience.
”We are happy and honored to receive this award only a couple of months after launching our Guided Art Tours. The scope of HKI Art Guide stays the same: to bring art closer to people and people closer to art. Our Guided Art Tours are a way of doing this in practice, while offering visitors a personalized service that helps them discover art in a fun and relaxed way.
A warm thank you to Visit Finland and Culture Finland for organizing the contest and congratulations to all of the winners! We would like to take this opportunity to also thank the galleries, museums and artists who were so open and welcoming towards our little tours. We are looking forward to a 2017 immersed in art and culture!” says Alexandra Marila, Co-Founder of HKI Art Guide.
Visit Finland’s Top Culture Tourism Products were announced on 19 January 2017 during Matka Travel Fair in Helsinki, at the same time with the FinRelax Top Companies for 2017.
A glimpse of Guided Art Tours by HKI Art Guide: